Customer Vertical Marketing Manager Smart City

Senior level • Full-time • On-site • București
HDCGN009
2

Job Summary

Our partner is the global innovator and leading solutions provider of 5G wireless transport. They help operators and other service providers worldwide increase operational efficiency and enhance end customers’ quality of experience with innovative wireless backhaul and fronthaul solutions.

The company's unique multicore technology and disaggregated approach to wireless transport provide highly reliable, fast-to-deploy, high-capacity wireless transport for 5G and 4G networks with minimal use of spectrum, power, real estate, and labor resources. They deliver a complete portfolio of turnkey end-to-end AI-based managed and professional services that ensure efficient network rollout and optimization to achieve the highest value for their customers. Their solutions are deployed by more than 400 service providers, as well as more than 800 private networks, in more than 140 countries.

Our partner is a global leader in 5G wireless transport solutions, helping operators and service providers worldwide enhance operational efficiency and customer experience. Their unique multicore technology and disaggregated approach offer reliable, high-capacity wireless transport for 5G and 4G networks with minimal resource usage. They provide a full range of AI-based managed and professional services for efficient network rollout and optimization. Their solutions are deployed by over 400 service providers and 800 private networks in more than 140 countries.

We are seeking a dynamic and experienced Customer Vertical Marketing Manager to lead strategic marketing efforts within the Smart City sector. This pivotal role requires a proactive individual capable of driving global strategic marketing initiatives, developing comprehensive campaigns, and collaborating with international sales teams to expand into new vertical markets.

Responsibilities:

  • Lead strategic marketing initiatives for the Smart City vertical market.
  • Develop and execute marketing campaigns to drive brand awareness, customer acquisition, and revenue growth.
  • Conduct market research and analysis to identify opportunities and trends.
  • Create compelling content and collateral tailored to the target audience.
  • Support sales teams with necessary tools, resources, and training.
  • Manage performance measurement and reporting of marketing initiatives.

Qualifications:

  • Bachelor's degree in marketing, Business, or a related field. MBA is a plus.
  • Proven experience in marketing, with a focus on vertical markets.
  • In-depth understanding of the latest technology trends and various telecom technologies.
  • Proven experience in B2B marketing and content creation.
  • Strong strategic thinking and analytical skills.
  • Excellent writing, communication, and interpersonal skills.
  • Demonstrated ability to work independently and collaboratively with global sales teams.
  • Experience in developing and executing comprehensive marketing campaigns, including search engine optimization.
  • Experience in the telecom industry a plus.

Additional Requirements:

  • Ability to handle multiple projects simultaneously and manage time effectively.
  • Strong organization and planning skills.
  • Good negotiation, communication, and problem-solving skills.
  • Dependability and the ability to work independently.
  • Proficiency in digital marketing tools and platforms.
  • Experience managing marketing budgets and optimizing ROI.
  • Preferred Experience:
  • Background in the security or Smart City sectors.
  • Familiarity with end-to-end integration, similar to system integrator operations.
  • Participation in key industry meetings and events, with a frequency of quarterly and mid-year meetings.
  • Experience in education and campus connectivity, as well as public safety connectivity.

What's in it for you?

  • Competitive monthly salary
  • Annual performance bonus
  • Benefit online through a generous monthly budget
  • Life events bonuses
  • Medical subscription: Health is the most important, so we offer you a monthly medical subscription through Regina Maria
  • Bookster
  • Social activities: Sports Day, Easter and Christmas Party, other quarterly events and Happy hours

…and last but not the least: the opportunity to develop a career in a multinational and a very energetic environment!

This is a unique opportunity to shape the future of Smart City vertical market initiatives. If you are passionate about technology and marketing and are ready to take on a challenging yet rewarding role, we would love to hear from you.

Interested? Apply now!

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