Descriere
Out Partner is the global innovator and leading solutions provider of 5G wireless transport. They help operators and other service providers worldwide increase operational efficiency and enhance end customers’ quality of experience with innovative wireless backhaul and fronthaul solutions.
The company's unique multicore technology and disaggregated approach to wireless transport provide highly reliable, fast-to-deploy, high-capacity wireless transport for 5G and 4G networks with minimal use of spectrum, power, real estate, and labor resources. They deliver a complete portfolio of turnkey end-to-end AI-based managed and professional services that ensure efficient network rollout and optimization to achieve the highest value for their customers. Their solutions are deployed by more than 400 service providers, as well as more than 800 private networks, in more than 140 countries.
We are seeking a highly motivated and experienced Field Marketing Manager to join our client's team. As a Field Marketing Manager, you will play a crucial role in planning, coordinating, and executing the company's participation in online webinars, trade shows, exhibitions, conferences, and other industry events. You will work closely with internal and external stakeholders to ensure the success of these events and drive lead-generation efforts.
Responsibilities:
- Develop a region-specific marketing activity plan that aligns with the company strategy and the regional sales strategy and its business objectives. Particular focus on initiating and accelerating new Logo pipeline deals.
- Cultivate partnerships with industry stakeholders, customers, partners, and third parties to maximize brand impact and drive business results.
- Conduct research to identify relevant associations, trade shows, exhibitions, and events that target their desired market and audience.
- Collaborate with the HQ marketing team, local sales managers, and executives to define the event strategy and requirements.
- Proactively plan and execute against the marketing calendar, ensuring timely and coordinated event activities.
- Plan and host online and offline regional events to create net-new sales opportunities, accelerate existing sales opportunities, and deepen their existing customer relationships.
- Manage the budget for events, ensuring expenses are within budget and maintaining a detailed breakdown of all event-related expenses.
- Identify speaking opportunities and track deadlines for event submissions.
- Determine materials needed for each event, including displays, giveaways, and collateral.
- Conduct post-event evaluations to measure success, gather feedback, and make recommendations for improvement.
- Drive lead generation efforts by coordinating pre-show and post-show marketing campaigns, such as email campaigns, social media promotions, and targeted outreach.
- Prepare and complete all show profiles, product listings, and website listings with the appropriate messaging.
Requirements:
- Bachelor's degree in marketing or a related discipline.
- 5+ years of experience in B2B marketing roles, with a focus on field marketing and sales enablement. Out of it at least 2 years at a global B2B company
- Experience in accomplishing end-to-end marketing events/ virtual events, including planning, and executing field marketing campaigns, generating pipeline and strengthening customer relationships.
- Proven track record of planning and prioritizing marketing strategies for implementation.
- Exceptional project management skills, as well as written and oral communication skills.
- Highly detail-oriented as well as organized and capable of managing multiple projects simultaneously.
- Entrepreneurial spirit and adaptability to a rapidly changing environment.
- Detail-oriented and metric-driven.
- Confident with a dynamic personality.
- Considerable travel.
If you are passionate about marketing, events, and driving business growth, they would love to hear from you. Join their team as a Field Marketing Manager and contribute to our success in reaching and engaging our target audience through impactful events and marketing initiatives.
