Job Summary

Yardi Romania is dedicated to the design, development, and support of real estate investment management and property management software. They offer full business solutions for every real estate market, including multifamily, single family, affordable, public, senior and military housing as well as office, industrial, and retail market segments. They have the highest commitment to quality, innovation, responsiveness, and customer focus. With over 40 offices and 6,500 employees worldwide, they're positioned to help you effectively manage your portfolio more efficiently and competitively.

If you love working with ads, data, and strategy to drive real results, this is a great opportunity for you.

We are a software development company where people, passion, and technology come together to shape the future of real estate through our own innovative products.

In 2025, we're proudly celebrating 15 years of Yardi Romania in Cluj-Napoca! Since opening our doors in 2010, our Cluj-Napoca office has grown into the second-largest Yardi location worldwide. As part of Yardi Systems, Inc., a global leader in real estate software, founded in 1984, we're connected to a network of over 45 offices and 10,000+ colleagues across the globe.

Our success is driven by a diverse team of more than 1,300 professionals, including software developers, marketers, consultants, data researchers, customer service specialists, and many more. Think you'd be a great fit? Join #TeamYardi.

We are looking for passionate Paid Media Specialists to join our growing REACH by RentCafe team. Do you like to see immediate results from tweaking online ad copy and enjoy drawing conclusions based on data? Are you driven by optimizing and improving PPC campaigns? If so, you might be the exact person we are looking for to join our expanding marketing team!

This hybrid role requires working from the office at least once a week, so please take into account that you should be based in or near Cluj-Napoca.

  • 2+ years of proven experience in creating, managing, and optimizing PPC campaigns, with a focus on Google Ads and Meta Ads;
  • A strong passion and enthusiasm for paid advertising and digital marketing;
  • Solid understanding of digital marketing principles, channels, and methods;
  • Strong analytical mindset with the ability to interpret data and translate it into strategic actions;
  • In-depth understanding of PPC KPIs and campaign success metrics;
  • Knowledge of other Google products such as Google Analytics and Looker Studio;
  • Excellent organizational and time management skills;
  • Strong attention to detail;
  • Good command of the English language;
  • Familiarity with other advertising platforms is a plus;
  • Previous experience with Google Tag Manager is a plus;
  • Bachelor’s degree, preferably in PR, Marketing, Advertising, Communication, Journalism, or related fields.
  • Strategize, set up, monitor, and optimize PPC campaigns across various platforms (Google Ads, Meta Ads) for real estate companies in the US and internationally;
  • Continuously monitor, optimize, and report on campaign performance, proposing strategies ed with each company’s goal;
  • Adjust campaigns and manage budget allocation based on performance metrics, optimizing bid strategies for maximum efficiency;
  • Set up and manage measurement tools, including conversion tracking, tag implementation, event/conversion creation, and audience list building;
  • Conduct keyword research and recommend corresponding implementations;
  • Develop compelling ads and run A/B tests to optimize performance;
  • Track and report key metrics, progress, and account activity;
  • Analyze data from web analytics and translate it into actionable insights for advertising campaigns;
  • Perform competitor and market research to identify new opportunities;
  • Manage multiple client accounts simultaneously;
  • Stay up-to-date with the latest trends in paid advertising, leveraging new tools and best practices to enhance campaign efficiency

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